The Beef. Its Whats For Dinner brand including BeefItsWhatsForDinner.com, Beef So Simple e-newsletter, Facebook Page, Twitter handle, YouTube channel, and Pinterest page are funded by the Beef Checkoff.
You may also be looking for recipe inspiration for one of our sister proteins, veal and if you are, you can visit the VealMadeEasy.com website or check out our article on cooking veal.
Beef. Its Whats For Dinner. celebrated its 25th birthday in 2017 and promotes the purchasing, preparation and enjoyment of all things beef from the pasture to the plate.
Whats the Beef Checkoff? The Beef Checkoff was established as part of the 1985 Farm Bill. Its a national marketing and research program funded by Americas cattle farmers and ranchers. Who directs the Beef Checkoff? Cattle farmers, rancher and importers direct the national checkoff program, which uses funds toward research and promotion efforts designed to increase domestic and/or international demand for beef. The Cattlemens Beef Board and USDA oversee the collection and spending of these beef checkoff funds.
Whats the National Cattlemens Beef Association? The National Cattlemens Beef Association (NCBA) is a contractor of the Beef Checkoff and manages research and promotion programs on behalf of Americas farmers and ranchers with oversight from the Cattlemens Beef Board and USDA. One of the checkoff programs NCBA manages is the "Beef. Its Whats For Dinner." brand.